CE Live
Traditional CE courses can feel like background noise amidst the chaos of the benefits enrollment season. LeClair equips insurance agents with must-have information and content so that they can be the best they can be for their clients and communities. CE Live isn’t your typical CE course. Each session covers a different topic and is led by a specialized industry leader—yes, a real person, not a recording. While CE live is free, I’d bet a pretty penny (RIP🪦) you haven’t seen CE like this before!
GOAL: Expand LeClair’s connections to agents outside its established geographic core (i.e., Twin Cities metro area and MN). We posed an audacious goal of hitting the Zoom meeting limit of 1,000 attendees, which required substantial growth from previous CE Live events (typical range 400-500).
SOLUTION: CE that doesn’t put you to sleep.
Hit target points through a variety of organic and paid digital media that incorporated hard-working language, such as:
Quality & expertise
High-production value where fresh information reigns. Earn CE credits from industry experts & influential presenters.Efficient, live webinar
A live + personable show = smarter, happier agents 🫶. Earn CE credits from the comfort of your home &
take away new insights, all in one morning.
3 Free CE credits
LeClair offers three sessions for free, all in one morning. Topics that are relevant and fresh, not your typical CE.
SOCIAL & Email
Embracing conversational language was an intentional move that directed the campaign forward. No frills was a no-brainer.
How I Helped
Art Direction
Animation
AV Production/Livestream
Deck Development
Digital Campaign Development
Owned Social
Videography
Video Editing
Collaborators
Account Management
Sean Taylor
Melissa Taylor
Strategist
Digital Marketing Coordinator