HAP
HAP (formally known as Healthapalooza) is coined as the must-attend event of the year for insurance agents across the Midwest. HAP 2026 will take place during a moment of continued incredible upheaval & change within the insurance space. Historically stable books of business that many agents depend on may no longer exist as they once did. Agents are hungry for a new path, to learn what comes next and how to stay relevant in a field that is narrowing. It’s up to Redlbl to show the importance of the 2026 HAP event in creative ways that convince agents across a 9-state region (MN, WI, IA, ND, SD, IL, NE, MO, KS) that this is worth investing their time.
GOAL:
When the going gets tough, the tough must reach for new heights. We are tasked with getting 700 agents & sponsors to register for HAP 2026 in a way that pulls them in, even in the tumultuous moment we’re currently facing. The creative platform for HAP26 is A New Expanse, which explores Western motifs.
SOLUTION:
Our team focused on the aspirational, pioneering, resilience, survival, preparedness, overlooked essential equipment, forging your own path, not settling for the status quo, and taking risks to gain great fortune to drive this multi-dimensional platform. Some noteworthy deliverable forms include:
Prints & Packaging
Paid, Organic, & Boosted Social
Animations & Videos
email & Social
PAID ADS
We’re currently in the process of targeting Minnesota’s friends in bordering states by speaking their state-specific lingo.
Print & Packaging
How I Helped
Art Direction
Animation
Iconography Illustrations
Digital Production
Print Production
Packaging
Videography
Video Editing
Collaborators
Sean Taylor
Account Manager
Melissa Taylor
Lead Strategist
Digital Strategist & UX/UI
Eric Hoss
Digital Marketing Coordinator
MAcy troje
Copywriter
Jack timmer
Brand Identity & Design Support
Paid Media Support